Traffic in Saudi Arabia

Question: Discuss about theTraffic in Saudi Arabia. Answer: Prewriting Busy traffic makes commuters life more risky in nature. Everyone needs to access the roads and therefore need to properly adhere to the guidelines set by the authority for common people's benefit. Like any other corner of the world, Saudi Arabia is no stranger to traffic commotion. This heavy traffic has become part and parcel of the everyday life of the streets of Saudi Arabia. Saudi Arabian cities and their citizens face a huge amount of trouble caused by traffic jams in their cities. Saudi Arabia government is taking many steps to ensure road safety in all across the country. Special instructions are given to young people so that they take extra care while driving. The government has introduced pointing system which measures an offense based on several parameters. Maximum limit of traffic violations is limited to 24 points. Outline of the Easy Introduction Hook: Road safety in Saudi Arabia Background information: Increasing traffic in Saudi Arabia roadways Thesis Statement: Heavy traffic has become a part of everyday life on the streets of Saudi Arabia. Rush hour traffic is a nightmare for people Saudi Arabia. Traffic Topic sentence: Traffic In Saudi Arabia Cause: Increasing vehicles in the road of Saudi Arabia Effect: Saudi Arabian people are getting tremendously affected with the prime time traffic condition Solution: Government has to take steps ensuring the reduction of traffic. Common people have to adhere to the rules and regulations to stay safe from accidents and make to streets a safer haven to drive. Severe Traffic Jam Cause of Death of Critical Patient Topic sentence: Traffic jam as a man hunter Cause: The instant increment of traffic in the road at the office time Effect: The daily people suffer a lot as it seems impossible for the daily passenger to reach their destination on time. Solution: The government and traffic control authority must develop and implement a joint action policy in order to control the increasing traffic in office time Traffic Jam Causes for Delay in Work Topic sentence: Work enemy traffic Cause: The instant increment of traffic in the road at the office time Effect: Like other people the students also suffer a lot because of traffic as the office and academic institutions are started at almost same time Solution: The government and traffic control authority must develop and implement a joint action policy in order to control the increasing traffic in office time Conclusion a) Re-state thesis statement: Heavy traffic has become a part of everyday life on the streets of Saudi Arabia. Rush hour traffic is a nightmare for people Saudi Arabia. b) Summarize: Increasing traffic in Saudi Arabia has grown concern among the government and the authorities, excessive vehicles in road suffer the people who are in a hurry to reach, office, school, college and above all the critical patients who need immediate medication to survive. c) Suggestion: In this context, the government and authorities should develop and implement some effective policies, tools and techniques that help in minimizing this havoc problem. First Draft The movement of vehicles along a particular road is called traffic just like any other corners of the world Saudi Arabia is no stranger to traffic jams. Lots of troubles are caused to their people due to the imperfect traffic condition. This heavy traffic has become part and parcel of the everyday life of the streets of Saudi Arabia. Rush hour traffic a nightmare for the daily people of various Saudi Arabian cities like Riyadh, Jeddah. Saudi Arabia government is taking many steps to ensure road safety in all across the country. Heavy traffic is also the primary cause of other problems among daily commuters in the city. A recent survey among the citizens and daily commuters reveal that lots of people are coming home stresses because the journey they have to make for heavy traffic. The various forms of traffic offenses lead to different forms of traffic fines in the country. Besides this, the government has introduced pointing system which measures an offense based on several parameter s. Maximum limit of traffic violations is limited to 24 points. After this the license of the offender is withdrawn for a certain time according the rule. In addition, fines including monetary fines and jail time for violations of traffic rules. Heavy traffic is a predominant factor in all parts of Saudi Arabia. Moreover, the common people have to face tons of problems like the late entry in offices and increase in stress levels due to this traffic conditions. Therefore, the government is taking lots of steps ensuring the reduction of traffic. Common people have to adhere to the rules and regulations to stay safe from accidents and make to streets a safer haven to drive. Final Essay Introduction Traffic is usually considered to be the pathway where people move with or without their vehicles. When a commotion gets addressed inside the movement is known as traffic jam. People and government alike should take proper steps to ensure traffic safety. Main Body Saudi Arabia experiences lead time traffic as part and parcel of their everyday life. Traffic jams make life much more problematic for the people and the government alike. The result of traffic jams can be mental and also physical in nature. Traffic is steadily evolving over time to time (Al-Harthei, Ali, Garib, 2013). These kinds of massive traffic lead to lots of accidents and even fatalities in the region. Recent survey data shows that more than 63% of the accidents are caused by young drivers on the roads. The data further illustrates that big road accidents have claimed more than 200 lives in the last 15 years. A huge number of traffic offenses are commenced every day in the streets of Saudi Arabia. Saudi Arabia government is taking many steps to ensure road safety in all across the country. Special instructions are given to young people so that they take extra care while driving (Alkheder, 2015). Saudi Arabia government is also emphasizing the need for high tech car parking gar age in the region. This step will ensure car to be parked in right location keeping the roads clean for the drivers. Besides this, the government is taking further steps to make streets a haven for drivers. The ministry of interior has launched campaigns regarding the safety of the streets in all across the country. Heavy traffic is also the primary cause of other problems among daily commuters in the city (Naser, 2012). A recent survey among the citizens and daily commuters reveal that lots of people are coming home stresses because the journey they have to make for heavy traffic (Al-Neyadi, 2012). Furthermore, heavy traffic is giving rise to another problem in the form of a late entry in offices. People of Riyadh, Jeddah cannot even think of a day without getting stuck in heavy traffic. As per the above problem, the solution is that the government and traffic control authority must develop and implement a joint action policy in order to control the increasing traffic in office time. The various forms of traffic offenses lead to different forms of traffic fines in the country. Besides this, the government has introduced pointing system which measures an offense based on several parameters. Maximum limit of traffic violations is limited to 24 points. After this the license of the offender is wit hdrawn for a certain time according the rule. In addition, fines including monetary fines and jail time for violations of traffic rules. Conclusions Heavy traffic is a predominant factor in all parts of Saudi Arabia. Moreover, the common people have to face tons of problems like the late entry in offices and increase in stress levels due to this traffic conditions. Therefore, the government is taking lots of steps ensuring the reduction of traffic. Common people have to adhere to the rules and regulations to stay safe from accidents and make to streets a safer haven to drive. References Al-Harthei, H., Ali, O., Garib, A. (2013).Real-Time Traffic Patrol Allocation for Abu Dhabi Emirate (UAE).JTLE,1(1), 64-68. https://dx.doi.org/10.12720/jtle.1.1.64-68 Alkheder, S. (2015).A review of traffic safety status in Abu Dhabi city, UAE (20082013).International Journal Of Injury Control And Safety Promotion, 1-6. https://dx.doi.org/10.1080/17457300.2015.1088036 Al-Neyadi, A. (2012).Resolution of some transportation issues using analytic hierarchy process (AHP). Naser, N. (2012). Assessment of Traffic Safety Performance of School Buses in UAE.IJET,4(2), 139-143. https://dx.doi.org/10.7763/ijet.2012.v4.335

Research on Breakfast Cereal free essay sample

Consumer buying behavior is defined as the behavior that consumers display in searching for purchasing, using, evaluating and disposing of products and services that they expect will satisfy their needs. Consumer behavior focuses on how individuals make decisions to spend their available resources (time, money, effort) on consumption related items. That includes what they buy, why they buy, when they buy it, where they buy it, how often they buy it for purchase and the impact of such evaluations on future purchases, and how they dispose it off. The study of consumer behavior provides us with reasons why consumer differs from one another in buying/using products and services. The study of consumer behavior towards any Products is an important area of study for all company’s/ producer/ manufacturer/ marketer in the field of marketing. Such a study help to understand what is going on in the market amp; how the consumer act in the process of consuming or using products. We will write a custom essay sample on Research on Breakfast Cereal or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page It emphasis on the present as well as the future demands of products or services which are available in the market. Cereal is one of the most common purchases that an Indian household make. It has become one of the most loved fast food products for every age group. Cereals are eaten by all sections of  people throughout the year. Cereal are easy to carry, tasty to eat and reasonable at cost. They are, thus, mass consumption items with number of varieties and shapes. Market for biscuits is scattered all over the country. Urban and semi-urban markets are dominated by many national and regional brands but even then many local manufacturers are doing a good business as their products are fresh, they offer many varieties and they are cheaper. Therefore, research is required to examine the customers’ perception towards biscuits. So the problem is to identify what are the Criteria that prospective customer takes into consideration before buying biscuit. The project involves the study of the buying behavior and consumption pattern on breakfast cereal. This research will prove useful to eventually find out any new possibilities of new product as well as the different test that the company is looking for the understanding the Indian consumer mindset. The Research done was primary and Secondary in nature. The Secondary research was exploratory in nature. The Primary research done was conclusive in nature and determines the sample size of the final research. Primary research is done Consumer research, and competitor analysis. A point to note is that researches in totally design for know about consumer mindset regard the breakfast cereal. The Data collection was done through questionnaires. The target respondents were carefully selected on the basis of sampling decision. The results of the research were very conclusive. After using the statistical tools on the data obtained it was observed that the main focus of the project, that new possibilities regarding the products with different types of flavors. 3. Title of the project: Analyze the consumer behavior and satisfaction towards the breakfast cereal brands. Purpose of the study: The study is to identify the potential buyers of breakfast cereal. This would help the company in formulating the new product in same category with different type of flavor or taste. The study identifies the consumption pattern amp; behavior of the consumers. This study is also identifies the satisfaction of the breakfast cereal. This study focused on adult’s breakfast habits. 3. 2 Objective of the study: 1. To Study the consumption patterns of the consumers. 2. To study the buying behavior of the consumers keeping in mind the various attributes of the products. . To analyze the satisfaction of consumer’s towards various cereal brands. Questionnaires were distributed to 200 households in the selected area in a random basis. Data thus collected has been tabulated and analyzed. For data presentation bar diagrams, graphs, tables are used and for data analyses simple statistical tools like simple average, percentage etc. are used. 4. 2 Sample size- 200 5. Data collection method – To evaluate the objectives of the study, required data were collected from primary sources. 5. 1 Primary data The data required for the study were collected from the selected respondents by personal interview method using well-structured schedule.

McDonalds Company Corporate Social Responsibility

McDonalds Company Corporate Social Responsibility Competition is an integral part of any firm’s functioning; the choice of the means, strategies, and tools to enhance the firm’s competitive advantage is often the key to understanding the roots to its success or failure, as well as the issues connected with its competitive behavior.Advertising We will write a custom essay sample on McDonalds Company Corporate Social Responsibility specifically for you for only $16.05 $11/page Learn More Every business owner wants to be successful, and wants to receive the highest revenue possible. Nevertheless, there are always certain limitations, requirements, and factors that produce a complex influence on the firm’s functioning and predetermine its profitability. Business stakeholders should always keep in mind that the firm cannot function in an isolated way; the strategic success of any company depends first of all on the way it attracts customers. One of the effective tools to improve communicatio n with customers, to raise the corporate image and reputations, and to preserve a positive social image, is to get actively involved in the corporate social responsibility (CSR) issues. They are nowadays recognized as one of the dominant factors affecting the company performance; CSR has become particularly important under the conditions of the modern economic crisis when large corporations cooperate with worldwide NGOs and governmental authorities in order to help states overcome the problems of unemployment, hazards to health, and inequality of people (Royle 2005, p. 42). The majority of large and successful corporations pose corporate social responsibility as one of their top priorities in business operations; it is evident that this way they manage to cater for their customers and to create the constant, stale, and reciprocal relationships with their clients. In case corporate social responsibility standards are kept to, there is always much more customer confidence loyalty. As in case with McDonalds that is the subject of the present paper, the mission statement of the company clearly states that the main task of the company is to create unique and unforgettable experiences for their customers (McDonald’s Corporate Responsibility Values in Practice). The present mission statement is clearly customer-focused, which will surely create a positive feedback from customers feeling that they are valued.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More It is true that the core assumption lying in the basis of the Porter’s model is that the industry structure produces a strong and inevitable influence on the firm’s performance. The five forces outlined by Michael Porter include the threat for businesses because of the entry of new market participants, the intensity of rivalry firms experience inside the market segment, the pressure from prod uct substitutes or very similar products of rivals, the bargaining power of buyers and suppliers (Ormanidhi Stringa 2008, p. 57). Therefore, engagement in CSR activities falls within the framework of ‘intensity of rivalry’ – all fast food leaders in the field have strong positions, and they can easily survive even under the conditions of fierce competition. McDonalds is the $40 billion company that employed about 1.6 million workers worldwide in 2005, and reported serving 46 million of customer a day (Royle 2005, p. 45). McDonalds has been involved in the corporate social responsibility activities for a long time, since its administration realized the potential for the corporation in the socially responsible approach. Even upon a glance at their CSR philosophy, one can assume that McDonalds provides 10% of Americans with their first job, and has become the number one job training center in the USA, which creates a highly positive reputation and image for the com pany and improves its position regarding its competitors (Royle 2005, p. 45). There is a great number of corporate social responsibility activities in which McDonalds is currently involved; upon viewing its social responsibility page at the official McDonalds website, one can see that there are the following CSR activities McDonalds pursues: Proper care about nutrition and well-being of customer Expanding the food menu for children with proper attention paid to their unique needs Education and information provision about useful nutrition Implementation of the forestry policy Popularizing environmental considerations on product packaging Provision of financial and volunteer support for Ronald McDonald House Charities (RMHC) Proliferation of volunteer activities through an online management tool Publicizing all production and transportation processes through the â€Å"from Farm to Front Counter† program (McDonalds Corporation Worldwide Corporate Responsibility 2010 Report 2010 , pp. 6-10). It is not only a strong focus on the customer satisfaction but also considerations of profitability that make the CSR activities of McDonalds effective. There is a feasible contribution that McDonalds makes to the economies of the countries in which its major markets operate, such as the USA; for example, the expenditures for philanthropic activities in 2006 constituted $13.6 million, while the 2009 figure equals $19 million.Advertising We will write a custom essay sample on McDonalds Company Corporate Social Responsibility specifically for you for only $16.05 $11/page Learn More The McDonalds Corporation paid $493 million of social taxes in 2006, and the figure rose to $568 million in 2009 (McDonalds Corporation Worldwide Corporate Responsibility 2010 Report 2010, p. 10). However, at the same time the corporation experiences substantial gains deriving from the introduction of CSR initiatives. For instance, the electricity consumption rates ha ve decreased considerably to the level of 1.689 kWh/TC, 100% of meat-producing plants go through thorough certification and analysis, and more than 90% of employees receive their professional certification in the McDonalds-owned Hamburger Universities (McDonalds Corporation Worldwide Corporate Responsibility 2010 Report 2010, pp. 7-10). The popularity of CSR activities has been realized by all leaders in the fast food market, which is proven by the active engagement in such actions by other US leaders in the fast food industry such as Burger King, KFC, and Pizza Hut (Royle 2005, p. 45). The present observation supports the claims of Ormanidhi and Stringa (2008) about the applicability of the Porter’s Five Forces model to the assessment of CSR activities as well, since they contain the element of competition for the customer loyalty as well. The deep involvement in community work, volunteer work, and other types of CSR activities called philanthropic activity by the company ar e first of all driven by the effort to reduce the negative impact of such Porter’s force as ‘pressure from substitutes’. There is a clear indication on the emphasis put by the company administration on authenticity of their products and services. Even their mission statement claims about the creation of unique customer experiences for each single client coming to a McDonald’s restaurant. In addition, the business objectives published at the official side of McDonalds indicate the wish to take care about customers’ health, and to place their customers and commitment to them to the core of their corporate values. Obviously, it is a clearly beneficial competitive strategy, since the principle of ‘stakeholder democracy’ is fully retained at each level of the corporation’s functioning (Royle 2005, p. 42).Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Another popular CSR activity that McDonalds has implemented only recently is the online discussion blog â€Å"Open for Discussion† initiated by the company in order to engage in closer and more active communication with customers and stakeholders on health and environmental issues (Fleck, Fieseler, Meckel 2009, p. 1). It is an experimental form of communication between the complex body of an organization and its stakeholders that proved highly successful and beneficial in terms of ensuring the implementation of corporate business objectives, tracking customer satisfaction, and monitoring the feedback received from customers as well. The present feature of the McDonalds CSR activities is also directed at reduction of the ‘pressure of substitutes’ factor from the Porter’s five forces model of competition. There is a clear advantage in communication tools that McDonalds employs, and the CSR activities it undertakes provide the corporation with a confident co mpetitive advantage, and customer loyalty in the industry with very easy entry conditions. Arriving at a conclusion in the discussion of McDonalds CSR activities ensuring its sound competitiveness in the market of fast food, one should assume that the company has chosen the correct focus of its CSR initiatives, and manages to secure its leading place in the global fast food production and service. The competitive business strategy of the company is highly adjusted to the current needs of all stakeholders, including investors, shareholders, customers, and international controlling institutions. The business strategy of McDonalds is focused on environmental protection, care about health and well-being of clients, education for staff, and adjustment to customer needs. The company also ensures transparency of its processes (e.g., through the â€Å"From Farm to Front Counter† manual). In the industry offering more or less standardized and comparatively cheap products, the present strategy wins a leading role, positive reputation, and beneficial social image for McDonalds, ensuring its profitability and diminished impact of Porter’s five forces of competition. References Fleck, M, Fieseler, C, Meckel, M 2009, ‘Micro-Dialogues in Cyberspace – McDonalds Blogging Efforts in Communicating Corporate Social Responsibility online. The 59th Annual Conference of the International Communication Association, Chicago, IL. McDonald’s Corporate Responsibility Values in Practice 2011, McDonalds Official Site. Web. McDonald’s Corporation Worldwide Corporate Social Responsibility 2010 Report 2010. Web. Ormanidhi, O, Stringa, O 2008, ‘Porters Model of Generic Competitive Strategies: An insightful and convenient approach to firms’ analysis’, Business Economics, July 2008, pp. 55-64. Royle, T 2005, ‘Realism or idealism? Corporate social responsibility and the employee stakeholder in the global fast-food industry†™, Business Ethics: a European Review, vol. 14, no. 1, pp. 42-55.

Cultivating Editor Relationships Bears Multi-Assignment Fruit

Cultivating Editor Relationships Bears Multi-Assignment Fruit Last week I sent a two-sentence query to the travel editor at the San Jose Mercury News about visiting specific spots in Southern California- would she be interested in an article? Her answer: â€Å"Sure. Sounds fun!† It can’t be that easy, right? Yes, it was- but only because I’d written many travel pieces for this editor over a number of years. Better yet, because my writing style and process clicked well with her needs, she’d actually created a loose category of articles (called â€Å"Trail Mix†) for me to conceive and write, of which the above was one. There will be many mixings of trails to come. Keeping in this vein, I once wrote a magazine piece about my girlfriend buying an old Airstream trailer sight unseen on eBay. The editor of a new Airstream magazine read it and contacted me about writing an article for his magazine. Yesterday I turned in what might be my 40th (if not more) article for the magazine. Don’t get me wrong: I’ve sent hundreds, perhaps thousands, of pitches that have died an un-replied death, and hundreds more that got me the one-sentence â€Å"not for us† reply. But occasionally, writers can connect with editors so that mutual trust, confidence, and suggested future work define the relationship. And don’t forget another component: getting paid regularly. Sure, Craft clear pitches: Be specific about an article’s scope and details. Include a suggested headline. Put in a succinct

How has UK joining the European Union impacted the doctrine of Essay - 1

How has UK joining the European Union impacted the doctrine of parliamentary sovereignty - Essay Example essure because of some statutory reforms passed by former regimes affiliated to the Labour party in early 1970s and consequently at the end of the 20th century. Tracking back to the 70s era, the British government enacted laws that saw it join the European Communities (Gifford 2009). Their entry into the European Union brought about some fundamental effects in the UKs parliamentary sovereignty. The principle of UKs Parliamentary sovereignty is derived from historical events that took place in late 1600s. Scholar’s trackback parliamentary sovereignty to the Glorious Revolution that took place in the year 1688. It is regarded by certain individuals as being a significant occasion in the lengthy growth of the separate powers and privileges of the UK Parliament, creating the dominance of laws over prerequisite powers. The UKs Parliament statutory power comprises not only the ability to amend the laws, but also the fact that no other institution within the constitution should have the power of doing so, other than the parliament. By Parliaments sovereignty, it is predestined that there are no statutory restrictions on jurisdictive powers and influences of the UK parliament (McGarry 2012). The Queen gives the bills that are approved by both houses namely: - the House of Commons and the House of Lords the Royal Assent to transform them to become Acts of "the UK" Parliament . Parliamentary Sovereignty additionally includes the notion that the UK courts are compelled to empower laws that are ratified by the UK parliament and to not question the decisions of the parliament exemplified in the statute. According to Albert Venn Dicey, the parliament has a right to unmake or make any rule and there is no other individual or institution recognized under the UK law, who has the mandate to supersede or set aside parliaments legislation. This declaration by Dicey demonstrates the typical explanation of the principle of Parliamentary dominance. It is, however, said that this

Computer Assignment Essay Example | Topics and Well Written Essays - 1500 words

Computer Assignment - Essay Example PARC's success has led Xerox to spin off new companies based on their accomplishments, and many of their researchers from the early days have gone on to join or create successful computer businesses of their own. The future is happening today at PARC. Cringely described Bill Gates as a "megalomaniac" and Steve Jobs as a "sociopath" (Cringely: x) their differences do not end there. They came from two very different worlds to succeed in personal computing. They are also similar in many respects and some of these similarities have been a problem for them. Bill Gates came from an influential family and has strived in life to be recognized in his own right and succeeded, even though he dropped out of Harvard as a sophomore. Microsoft's operating system, MS-Dos, was bought by one of the largest computer manufacturers in the world, IBM. Windows and Internet Explorer have set the standards that other software developers have tried to copy and compete with. Microsoft itself, along with PARC, has influenced the way that corporations in the computer industry are run. It has also influenced how these businesses conduct business. Steve Jobs never knew his real parents and it is believed that this fact accounts for his volatile nature and the need to be recognized in hopes that his parents will find him. ... Microsoft's operating system, MS-Dos, was bought by one of the largest computer manufacturers in the world, IBM. Windows and Internet Explorer have set the standards that other software developers have tried to copy and compete with. Microsoft itself, along with PARC, has influenced the way that corporations in the computer industry are run. It has also influenced how these businesses conduct business. Steve Jobs never knew his real parents and it is believed that this fact accounts for his volatile nature and the need to be recognized in hopes that his parents will find him. Unlike Gates, Jobs was already working, at a video games manufacturer, when he entered the industry. Apple computers are his claim to fame. It was his idea to refine and perfect Steve Wozniak's original computer, and then market it. Unlike Gates, he has left Apple and moved on to other things. The NeXT computer was his creation. He is always looking for a new idea and better ways of computing and communicating. In that respect both men are similar. They both want to improve the way that we work, play and communicate with personal computers. Neither of them was afraid to use other's ideas and products, by adapting them to their needs, and turn them into their own successful products. Jobs appropriated the mouse and Gates rewrote BASIC. They saw the possibilities and with a few changes of their own created new products which revolutionized the industry and how we use computers today. They are both excellent salesmen: enthusiastic, driven, and influential. They are able to captivate audiences with their energy and belief in their products and turn them around to their way of thinking. Neither of their initial products was perfect, but people bought into

IT and Customer Relationship Management Essay Example for Free

IT and Customer Relationship Management Essay Read the Harvard Business School case for Maru Batting Center, # KEL688. The optional technical note, Using Customer Relationship Management to Analyze the Lifetime Value of a Customer #KEL695, can also help walk through the exercises. The data in Excel format is available for download in the course package, #KEL691. Answer the questions below based on only information presented in the case and your understanding of the case. You may answer the questions in either essay or bullet points form. Be concise and substantiate your answers with logical arguments and flow of thoughts. Question 1 What is the customer acquisition cost for Maru Batting Center (MBC) for the following customers? a) A Little Leaguer b) A Summer Slugger c) An Elite Ballplayer if MBC places the ad in the local baseball enthusiasts magazine d) An Elite Ballplayer if MBC purchases the List and invites all target customers to the gala event e) An Entertainment Seeker Question 2 Without discounting cash flows to take into account the time value of money, how soon will MBC break even on the following customers? a) A Little Leaguer b) A Summer Slugger c) An Elite Ballplayer if MBC places the ad in the local baseball enthusiasts magazine d) An Elite Ballplayer if MBC purchases the List and invites all target customers to the gala event e) An Entertainment Seeker Question 3 Taking into account the time value of money and assuming that 100 percent of a customer segment will have experienced attrition once the net present value of annual profits per customer falls below  ¥100, what is the lifetime value to MBC of the following customers? a) A Little Leaguer b) A Summer Slugger c) An Elite Ballplayer if MBC places the ad in the local baseball enthusiasts magazine d) An Elite Ballplayer if MBC purchases the List and invites all target customers to the gala event e) An Entertainment Seeker Question 4 Little League representatives have approached MBC from the nearby Chiyoda ward who are eager to gain the jersey subsidy the Minato ward has enjoyed due to the company’s sponsorship. Because the parents of Chiyoda Little Leaguers will have to travel a greater distance, Maru believes there will be a lower response rate (8 percent) and a lower retention rate (65 percent), which she can make up for by purchasing slightly lowerquality jerseys, reducing the cost of sponsorship to just  ¥600 per player. However, the Chiyoda ward representatives demand that theirs be the only ward receiving such a sponsorship, which means MBC must choose between the two wards. The Chiyoda representatives argue that because their ward has twice the number of Little League customers, it is more attractive than the Minato ward. Should MBC pursue the Chiyoda ward sponsorship? Explain your reasoning.